Norton branding on shelf had become fragmented. Staggered release dates and a change in logo resulted in disparate packages and no solid communication hierarchy. Norton regions around the globe needed a unified packaging design system and a way to differentiate individual products in a growing product line.
The new system has a clear hierarchy: Brand, product, and benefits. Each product is differentiated by its name and an icon, with a change in box color for cloud-based products. This packaging launched in over 35 countries and 15 languages.