Android is for everyone

In the increasingly competitive mobile market, Android was facing some stiff head winds when it came to consumer preference. So they needed to find a way to really champion the position that Android truly is for everyone. Through a long form narrative approach with beautiful photography and interactive animations we told the story of the benefits of Android for every type of user out there.

Android wear gets snappy

Mode is a new line of watchbands designed specifically for Android Wear smart watches. Mode’s revolutionary quick-release mechanism makes it easier than ever for customers to change their watchbands when the mood strikes them. We created this animation-rich site to showcase how Mode helps Android Wear deliver on its consumer promise: ‘Wear what you want.

Google says hi to small business

When Google decided it was time to breathe new life into their Ad Products marketing, we knew it was going to be a massive undertaking. A sprawling menagerie of the most important products within the Google family had to be reimagined in the way they spoke to users. With a more personal tone and fresh look at site design, interaction, photography, and video – the Tech Giant is making it easier than ever to build success online.

Norton is widely known as an AntiVirus leader for computer protection, but needed to increase awareness for their "Beyond the PC" products for smartphones and tablets. Norton partnered with the highly-anticipated Warner Brothers movie Man of Steel. The campaign theme "Discover your Powers with Norton" made a direct link between the powers of Superman and the powers of Norton products. With exclusive content around Strength, Speed, and Flight, fans could get a first glimpse of the film while making an organic connection with Norton as a leading protector. A personalized "Digital Metropolis" was created as an application on Facebook that made the fight against

cybercrime on multiple devices personalized. Available on PCs, tablets, and smartphones, the Digital Metropolis pulled from Facebook posts and photos to bring users into the Man of Steel world to entertain while educating on the need for protection. Special content was only available on mobile devices to provide an incentive to engage with Norton beyond the PC. And it's working. To date, the content has received over 1 million views and over 60% of the visits to the Digital Metropolis theater are on mobile devices.

Other Norton Hero Highlights

Over the past few years, Norton has created some of the most successful integrated promotional campaigns going. From Captain America to the Avengers, Norton was able to stand out and bring excitement into an otherwise dull category.  

Behind the Shield

Norton needed to gain favor with young males. A few years of under-performing products had diminished the relevance of the brand in their lives. By partnering with Marvel's Captain America: the first Avenger, Norton could reclaim favor by providing a first look at content centered around the young males' interests and turn skeptics into fans. "Behind the Shield" was created especially for Norton with a first look at the Shield as Captain America's defense and weapon. From cast and crew interviews to its comic roots, the Shield was brought to life. During the course of the promotional campaign Norton tripled its Facebook community and favorable blog coverage multiplied the positive exposure for the brand.

The Black Market sales kit went to "tech bench" retail employees. Unbranded on the outside, the kit was designed to illustrate the cyber black market that lies behind Allowing a malicious click online. It included video content on how to be a successful cybercriminal, fake IDs and passports.The Deny side included product information and fun break room giveaways.

Norton branding on shelf had become fragmented. Staggered release dates and a change in logo resulted in disparate packages and no solid communication hierarchy. Norton regions around the globe needed a unified packaging design system and a way to differentiate individual products in a growing product line.

The new system has a clear hierarchy: Brand, product, and benefits. Each product is differentiated by its name and an icon, with a change in box color for cloud-based products. This packaging launched in over 35 countries and 15 languages.

It looks good on you

The Bowtie Factory was facing a problem. People loved browsing through their selection of bowties, but without being able to see how they'd look, people had a hard time committing.

The solution? Create a mobile app that allowed you to choose your favorite bow tie. Using your camera or uploading a photo, check out how it looks on you. Then share it out to your friends to help decide which one looks best on you.

A place for classy dogs

Boston Beau needed to step out and create a  look that was as attention getting as their collars. Through a bold and striking brand identity and fully responsive online shop, they've been thriving in a very competitive market.

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