Norton is widely known as an AntiVirus leader for computer protection, but needed to increase awareness for their "Beyond the PC" products for smartphones and tablets. Norton partnered with the highly-anticipated Warner Brothers movie Man of Steel. The campaign theme "Discover your Powers with Norton" made a direct link between the powers of Superman and the powers of Norton products. With exclusive content around Strength, Speed, and Flight, fans could get a first glimpse of the film while making an organic connection with Norton as a leading protector. This concept was carefully scripted and concepted at the agency and executed by the studio.

A personalized "Digital Metropolis" was created as an application on Facebook that made the fight against cybercrime on multiple devices personalized. Available on PCs, tablets, and smartphones, the Digital Metropolis pulled from Facebook posts and photos to bring users into the Man of Steel world to entertain while educating on the need for protection. Special content was only available on mobile devices to provide an incentive to engage with Norton beyond the PC. And it's working. The campaign can be viewed at Norton.com/superman until August 25, 2013. To date, the content has received over 1 million views and over 60% of the visits to the Digital Metropolis theater are on mobile devices.

Captain America: Evil Lurks Everywhere

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Iron Man 2: Eliminate Online Evils

Discover Your Powers

Captain America: Evil Lurks Everywhere

Iron Man 2: Eliminate Online Evils

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