Nature Made, the number one brand of vitamins in America was looking to launch an all new product unlike anything they've made before. They had one major hurdle though. While their new product was a mouth-wateringly tasty way to take your vitamin, "tasty" was the last thing customers expected from the makers of Fish Oil vitamins.

The solution was to bring a sense of fun and taste appeal to the forefront through bold and attractive imagery. The design was a departure from their standard clinical approach and it allowed them to break out of the vitamin aisle and win greater exposure in unexpected and exciting ways.